Both the Chicago Sun-Times and the Chicago Tribune primarily use white and blue on their websites, but they both use the colors in different ways.
The background of the Sun-Times is completely blue with a white overlay while the Trib completely maintains a white background. Although both newspapers' links and headers are blue, the Trib also makes use of green and orange colors on the front page to make certain areas pop out. The only other color that the Sun-Times uses on its front page is the red that surrounds the Sun-Times logo.
Although their color usage is very similar, the Sun-Times does make more use out of the darker blue color. When you click an article on the Times, there is a gray box on the side that has separate sections highlighted in that dark blue. The Trib, on the other hand, only has this option above the articles; when clicking the lighter blue sections, a darker blue drop down menu appears with more options.
I think both newspapers want to maintain the fact that they're both from Chicago, but need to use the same colors in different ways to separate themselves for each other.
Nice explanation. Newspapers in the U.S. love blue. Emotionally, as far as colors go, it's "strong," "calm" and "stable."
ReplyDeleteI was hoping to find more of a difference in what the use of the same color implied. Like one blue happy page and one blue sad page, for example.
But good breakdown.
Jonathon